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Meet Matt

Founder of Beauty Boss Lab

Who I Am

I help ambitious beauty and e-commerce founders fast-track their ideas into retail success.

With my own experience building brands, insider retail connections, and AI-powered strategies, I know what it takes to cut through the noise and get results faster.

“No fluff. Just clarity, confidence, and retail results.”

My Story

I didn’t start out with all the answers. Far from it. I’ve been the founder, making costly mistakes, losing money on suppliers, and wondering if I’d ever get my products onto retail shelves. Those experiences hurt, but they also taught me exactly what works (and what doesn’t).

Over the years, I built and launched brands, negotiated with retailers, and developed systems that meant my businesses could grow without me being the bottleneck. I wrote my book to share those lessons, and I built this platform to take it a step further. Giving you the tools and guidance I wish I’d had when I started.

My mission is simple: to give founders like you the confidence and clarity to launch smarter, grow faster, and avoid the traps that cost so many entrepreneurs years of wasted time and money.

What I Stand For

My values keep me grounded and guide everything I do:

Impact – I want the work we do together to change your journey.

Growth – helping you scale smarter, not harder.

Simplicity – cutting out the costly guesswork so you don’t waste time or money.

I promise practical, no-BS advice backed by lived experience in the retail trenches.

What I Do

I created the the Beauty Boss Lab to give founders like you the tools, support, and confidence to get retail-ready.

Here’s how I help:

Every offer is designed to move you forward, step by step.

Ready to see how fast you can move?

Why Work With Me

I’m not just teaching theory. I’m still an active brand owner, risking my own money, managing suppliers, and negotiating with retailers. That means I know the pitfalls — and how to avoid them.

What sets me apart:

  • Real-world founder experience.
  • Insider retail network.
  • AI-driven growth edge.
  • Straight-talking, supportive coaching.

I’ll help you get retail-ready without wasting years or thousands on the wrong path.

My Beauty Brands

Think of My White Secret as the beauty squad for your smile. Eco-friendly, flavourfully quirky, and no-nonsense about brightening, naturally.

Your acne’s worst enemy and your pocket’s best friend. Vegan, cruelty-free pimple patches, cleansers, and spot warriors powered by salicylic acid, tea tree oil, niacinamide, and green tea for fast, gentle zit rescue. They’re basically your skin’s little superhero stickers.

More Lashes sells a vegan, plant-based eyelash growth serum designed to give you longer, fuller, healthier lashes naturally.

Tiny, plant-based sheets that ditch the plastic and bulky bottles. Toss one in, boom: fresh laundry (lavender) or sparkling dishes (lemon). Eco-friendly, space-saving, and way less messy than that leaky jug under your sink.

Who I Am

I help ambitious beauty and e-commerce founders fast-track their ideas into retail success.

With my own experience building brands, insider retail connections, and AI-powered strategies, I know what it takes to cut through the noise and get results faster.

“No fluff. Just clarity, confidence, and retail results.”

My Story

I didn’t start out with all the answers. Far from it. I’ve been the founder, making costly mistakes, losing money on suppliers, and wondering if I’d ever get my products onto retail shelves. Those experiences hurt, but they also taught me exactly what works (and what doesn’t).

Over the years, I built and launched brands, negotiated with retailers, and developed systems that meant my businesses could grow without me being the bottleneck. I wrote my book to share those lessons, and I built this platform to take it a step further. Giving you the tools and guidance I wish I’d had when I started.

My mission is simple: to give founders like you the confidence and clarity to launch smarter, grow faster, and avoid the traps that cost so many entrepreneurs years of wasted time and money.

What I Stand For

My values keep me grounded and guide everything I do:

Impact – I want the work we do together to change your journey.

Growth – helping you scale smarter, not harder.

Simplicity – cutting out the costly guesswork so you don’t waste time or money.

I promise practical, no-BS advice backed by lived experience in the retail trenches.

What I Do

I created the the Beauty Boss Lab to give founders like you the tools, support, and confidence to get retail-ready.

Here’s how I help:

  • 1:1 Coaching & Consulting
  • Courses
  • Retail-Ready Templates & Tools
  • AI & Smart Systems for Growth
  • Community & Accountability

Every offer is designed to move you forward, step by step.

Ready to see how fast you can move?

Why Work With Me

I’m not just teaching theory. I’m still an active brand owner, risking my own money, managing suppliers, and negotiating with retailers. That means I know the pitfalls — and how to avoid them.

What sets me apart:

  • Real-world founder experience.
  • Insider retail network.
  • AI-driven growth edge.
  • Straight-talking, supportive coaching.

I’ll help you get retail-ready without wasting years or thousands on the wrong path.

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